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Shanghai embraces Michael Kors style

2014-06-05 10:08[娱乐资讯] 来源: 浏览: 次 评论:
With music by New York-based DJ collective the Misshapes pounding through the speakers, 1,000 Chinese guests of Michael Kors were introduced to the brand's mesmerizing Jet Set Experience, which took place in a private 2,787-square-meter jet hanger at Shanghai Hongqiao Airport in mid-May.
Council of Fashion Designers of America Awards ( Agencies )

Supported by a high-definition video projection system, the large-scale theatrical projections and lifelike illusions transported audiences to three signature scenarios - island escape, mountain retreat and big-city glamour. Models were dressed in bikinis, jumpsuits and nightgowns, all of which represent Kors' design vocabulary: sporty, sexy and glam.

As Chinese cities are becoming more metropolitan and a growing segment of the middle-class catches up with lifestyles, this sort of fashion philosophy is quickly adapting into local lifestyles. Since opening his first store in Tianjin in 2011, Michael Kors has brought his unique aesthetic to more than 15 Chinese cities.

"The people here are very stylish, savvy and energetic," says Kors. "And I adore how curious people are - always interested in what's next."

In May, the label's first flagship store opened at the Jing'an Kerry Center in Shanghai. In tribute to the city that Kors says opens one's eyes to the world, a limited edition Michael Kors Runway watch has been released, making Shanghai the third to have a city watch after New York and Paris.

The watch face is embossed with the word "Shanghai" in the upper middle and an auspicious red Chinese character for "eight" in place of the original Roman numeral. On the back is the city's futuristic skyline and a signature by Michael Kors himself.

"It reminds me of New York because everything is possible in Shanghai. The people and the place truly embody the jet-set mentality that the brand represents," says Kors, who came to Shanghai with his signature simplicity: black shirt, cashmere pullover, white on the bottom and accessorized as always with a pair of aviators.
Council of Fashion Designers of America Awards ( Agencies )



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As a label of American luxe life, Michael Kors runs counter to disposable fashion by creating the brand image of a jet-setter, someone who is always on the go and prefers a recyclable wardrobe of both beauty and functionality. Even eveningwear follows that mode, often based on tanks and tees so that, Kors says, women look divine and are also able to easily sit down and comfortably enjoy a party.

"American style is not just jeans and T-shirt. It's an attitude - it's clothing and accessories that are glamorous but built for speed and a busy life," says Kors.

Kors learned about fashion from his family, where he was constantly inspired by his sporty mother, sexy aunt and elegant grandmother who traveled a lot with trunks filled with hatboxes, shoes, jewelry and enough clothing for three outfit changes a day.

His particular taste for simplicity was later developed with a huge influence from the works of photographer Ron Galella, one of the first people to capture the original jet-setters of the 1960s and '70s, such as Robert Redford and Bianca Jagger.

New York, Kors' birthplace, career base and the "ultimate catwalk" with widely varied fashion, now guarantees him a continuous source of inspiration.

"New Yorkers live fast. They are always on the go, and I design my clothes and my bags and my shoes to keep up with them," he says.

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